Project Brief

Now more than ever, potential homeowners are talking themselves right out of the buying process. Some want to wait for “the right time,” some can’t swing that “mandatory” 20% down payment, some think their school debt disqualifies them from getting a mortgage – while others may have been knocked down so much they couldn’t possibly imagine getting approval.

Guaranteed Rate believes they shouldn’t give up that easy. That’s because we know the intricacies of the mortgage business better than anyone, and with an arsenal of incredible tools at our disposal and access to dozens of programs and grants, we have a myriad of ways to connect you with the home of your dreams.

Design Objective

The photography direction aims to capture genuine moments showing individuals, couples and families in home settings. The subjects exude positivity and happiness, providing viewers with a candid glimpse into their daily lives. The arrows signify the many avenues a buyer can take to purchase a home - we aim to educate them about all of the many homebuying options Guaranteed Rate offers.