Spun
VISUAL IDENTITY - BRANDING - LOGO design - iconography - IMAGERY - WEBSITE DESIGN - PACKAGING - SOCIAL MEDIA CONTENTProject Brief
Spun is a new women’s underwear company that is focused on creating design forward essentials that are breathable and healthy for your body but are also seamless and flattering for all body types. Made for the modern uncompromising woman. Revolutionizing intimates, simplifying vaginal wellness.
Design Objective
While working closely with the founders, I built the branding from the ground up. My goal was to create a bold and strong identity that would be empowering to their audience while still representing a feminine energy.
Logo
Color
Imagery
Our photographic style adheres to our bold, sexy, inclusive aesthetic. Scenes should be sultry, sex positive, professional, and high-end. Colors should be bright, saturated, and mimicking our bright color palette.
