Project Brief

“Introducing the Rate app. Our latest app is much more than just a tool for managing your financial life. It is a first-of-its-kind wellness app designed to help you reach your goals. The app makes it incredibly simple to apply for a mortgage, a home equity line of credit (HELOC), find insurance coverage and more. But beyond that, it ties together the three essential elements of overall wellness – financial, physical and mental fitness.” (Source: Announcing our newest app, rate.com, 2023)

Design Objective

One of my biggest accomplishments during my time thus far at Guaranteed Rate was leading the consumer campaign for the launch of the new Rate App. As the largest launch in the company's history, I was thrilled to take the lead in shaping the creative aspects of the consumer-facing campaign. Working closely with the talented copywriter, Ally Manzella, we crafted a compelling seven-week series of assets to introduce the app and showcase its various features. Our responsibilities included providing creative direction and project coordination, and we led a dedicated team to bring this outstanding campaign to life.